OJR: Newspapers – don’t make readers work for your content
Don’t hide editorial between ads and spam – readers don’t have to read on, says Robert Niles.Similar Posts: Robert Niles: ‘Communities are key in building websites’ advertiser support’ OJR: Apps v...
View ArticleOnline Journalism Review finds new home at Knight Center
The Online Journalism Review, run by the University of Annenburg’s journalism school, has been resurrected by the Knight Foundation’s Digital Media Center, Geneva Overholser, the university’s new...
View ArticleOnline writers respond to Pulitzer announcement
As noted last week, the Pulitzer prizes will now allow entries from online-only publications. But, as online writers were quick to comment, not all bloggers are welcome. As Robert Niles notes, “the...
View ArticleRobert Niles: ‘Communities are key in building websites’ advertiser support’
Robert Niles looks at the monetary benefits of an online community over on the Knight Digital Media Center’s OJR blog: “If a website’s editorial mission focuses on building community, as I’ve argued,...
View ArticleHow ‘evergreen topic pages’ can bolster AdSense revenue
“Evergreen topic pages” – it’s a phrase which confused many when first used on the Online Journalism Review site. Aiming to clarify the term and show how such pages will contribute revenue, Robert...
View ArticleOJR: Revenue is the only metric that truly matters
Revenue: how to build it, how to maintain it and how to increase it – this is the challenge facing every online news outlet owner or director looking to secure a future in the industry. But according...
View ArticleThe future of local media: 100% locally produced
At the end of last week Robert Niles wrote an interesting piece on local news beats on the Online Journalism Review. Whether working in print or online, he outlined five areas which he felt should form...
View ArticleOJR: Journalism’s problem isn’t the internet or advertising, it’s attitude
What’s the biggest problem facing the journalism industry? The online explosion of content and competition, jobs cuts, the advertising crisis? According to the Online Journalism Review’s Robert Niles...
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